Sell smarter and keep more.
Experienced, full-service listing representation, professional marketing, and expert negotiation for Charleston homeowners, all for a simple 1% fee.
A seamless way to sell your home.
Tell us what you love about your home and we take it from there, from listing to negotiations and sale. Three simple steps, guided by an experienced Charleston broker.
Get in touch
Reach out or book a quick call. Let us know you are thinking about selling, and we take it from there.
Chat with Mary Shannon
Talk through your goals, your timeline, and what makes your home special. She builds a pricing and marketing plan around you.
Get started, sell your way
We list, market, and manage every showing, offer, and closing detail, so you sell your home your way.
Everything every seller receives
This is not discount real estate. It is smarter real estate. Every Sell Your Way seller gets the full package.
Professional marketing
Professional print and digital collateral plus a same-day social reel on Instagram and Facebook. Your home, seen everywhere.
Full MLS and portal exposure
Listed on the MLS with syndication to Zillow, Realtor.com, and Homes.com. Maximum exposure from day one.
The Marketing Box
A branded box of brochures, a QR feature card, and thoughtful touches. Your kitchen counter becomes the showroom.
Trusted photographers and marketers
We connect you with a trusted network of professional photographers and marketers who present your home at its best, the way buyers should see it first.
Listing page and QR code
A dedicated listing page linked by QR code, so every buyer who walks in gets the full details instantly.
Negotiation and closing
We handle every offer, counter, and closing detail. Three decades of Charleston experience in your corner.
More than a listing. A complete experience.
Sell Your Way lets you keep more and sell with the buyer in mind. Everything is built to make your home memorable and to tell the story of what makes it special.
The Marketing Box
A branded box you lay out in your home for buyers and agents to enjoy as they walk through, turning your kitchen counter into the showroom.
- Take-home brochure that leads to your listing page
- Branded yard sign
- QR feature card
- Mints and waters for every visitor
Your customer portal
One easy-to-use space with direct access to Mary Shannon and every asset and resource for your sale, all housed together, so you always know exactly where everything is.
The lifestyle questionnaire
Tell us what you love about your home and neighborhood. Your answers shape the whole marketing approach, from your printed materials to your listing page, so the true selling points of your home lead the story.
See your home staged before you list.
Send a few photos and Mary Shannon will show you how she would stage up to three rooms to help your home sell faster and for more. Completely free, with no obligation.
- A personalized staging plan for up to 3 rooms
- Simple, high-impact ideas that make buyers fall in love
- Free, with no obligation to list
Claim your free staging preview
How Sell Your Way compares
You should not have to choose between full-service representation and a low listing fee. Here is how the 1% approach measures up against the two most common ways to sell.
| Traditional agent |
Discount broker |
Sell Your Way1% listing fee | |
|---|---|---|---|
| Full-service representation | |||
| Professional photography and marketing | |||
| MLS listing and syndication | |||
| Expert negotiation on every offer | |||
| Dedicated local agent | |||
| 1% listing fee | |||
| More money kept at closing |
Comparison reflects the typical full-service and discount listing models. Actual services and fees vary by agent and brokerage. Sell Your Way delivers full-service representation for a 1% listing fee.
See What You Could Save
Move the slider to your estimated sale price. Your Sell Your Way listing fee is always a simple, fixed 1%. Then compare it against any listing fee you choose.
You still receive everything
Get expert knowledge on the area
A market assessment delivered to you, with expert insights on the Charleston real estate market and how to sell your home. Enter your name and email to get started.
Full-service listing representation. Professional marketing. Experienced negotiation. A 1% listing fee.
No requirement to purchase your next home through Sell Your Way in order to qualify.
Examples are for illustration only. Real estate brokerage fees and commissions are negotiable and vary by brokerage, agent, services and transaction. Sell Your Way Real Estate's 1% fee refers to the listing-side brokerage fee. Buyer-agent compensation, if any, and other transaction costs are separate and negotiable.
Full service. None of the compromise.
A simpler fee, and every part of a full-service sale handled by an experienced local expert.
Experienced local broker
More than 30 years selling homes across Charleston, handling your sale personally.
Full MLS and marketing
Complete MLS exposure plus professional print and digital marketing on every listing.
Expert negotiation
Every offer, counter, and closing detail handled with three decades of experience.
You keep more equity
A simple 1% listing fee, lower than the average, so more of your sale stays with you.
Local, and personal
A Charleston native who knows the neighborhoods, the market, and your street.
Guidance start to finish
From your first call to the closing table, you always know exactly what comes next.
Built on three decades of Charleston expertise
Mary Shannon built Sell Your Way after more than 30 years selling homes across Charleston, because she believed sellers deserved better: full-service expertise and real marketing, without a large share of their equity carved away.
That belief is how we work today. Real local know-how, a genuine love for this city, and a seamless, full-service experience built to keep more of what you have earned in your pocket.
Charleston, one table at a time.
Mary Shannon writes about Charleston's food, its neighborhoods, and the life that makes this city home.
The honest answers
Is it really only a 1% fee?
Do you list on the MLS?
What is the catch?
Who do you serve?
Who is Mary Shannon?
How does it work?
When we sell a home, it becomes a Happy House.
Because everyone walks away happy. You keep more of what you earned, the buyer gets home, and the neighborhood gains a great neighbor.
Book a 15-minute call with Mary Shannon
A quick, no-pressure call to talk through your home, your timeline, and how Sell Your Way works. Pick a time that suits you.
- Straight talk on pricing and timing
- A clear plan to sell your home your way
- No pressure and no obligation
Get your Charleston market assessment
Expert insights on the Charleston real estate market and how to sell your home, delivered straight to your inbox.